My work
With 6+ years’ experience in B2B, B2C and non-profit, here’s a snapshot of the strategic and creative work I’ve delivered in my full-time roles and freelance projects.
my work
Marketing Manager
Rebrand, strategy, social media, content marketing, email marketing
Client project highlight:
Ticketer underwent a full rebrand, and I supported the rollout across digital channels.
This included:
• Updating the brand identity across web and social
• Project managed the new website launch including, refreshed messaging and design
• Optimising content for clarity, consistency and SEO
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Marketing Manager
Strategy, brand, content, social, email marketing, paid ads, thought leadership
Client project highlight:
I elevated UrbanThings’ social presence by shifting away from promotional content and focusing on customer pain points, industry education and value-led storytelling.
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This included:
• Reshaping the content pillars to prioritise insights over sales messages
• Creating posts that addressed real challenges faced by transport operators
• Introducing educational, conversational and behind-the-scenes content
• Improving LinkedIn engagement through clearer, more human copywriting
• Building consistency across brand visuals and messaging
Marketing & Comms Lead
Strategy, content, social, email marketing, events, website rebrand, campaigns
At Charlie House, I led the marketing team, overseeing strategy, planning and delivery across all channels to support the charity’s fundraising and awareness goals.
This included:
• Developing and delivering the full marketing and communications strategy• Leading campaign planning and execution across digital and offline channels
• Managing content creation, PR and crisis communications
• Overseeing a full website rebrand and content refresh
• Delivering marketing for large-scale fundraising events
• Managing email marketing, supporter journeys and data-led improvements
